Germing Frey builds hotels, resorts and luxury villas in premium locations around the world

Who we are

A team of Swiss entrepreneurs, Germing Frey, Hotels & Resorts was founded by two out-of-the-box thinkers:

Jean-Michel Germing

Held senior positions in international engineering and consulting company before founding his own management consultancy company and architects firm. He holds a degree in business administration (lic.oec. HSG, 1987), majoring in tourism of the University of St. Gallen, Switzerland. He is member of the board of various companies internationaly. He works and lives in Thailand.

Dr. Markus A. Frey

Dr. Markus A. Frey, A graduate of the University of Zurich (Dr. iur., 1985) and admitted to the Zurich Bar in 1987. A post-graduate Master Legibus from the University of Miami, School of Law, USA (LL.M., 1988) and a Member of the Society of Trust & Estate Practitioners (STEP). He is the Honorary General Consul of the Kingdom of Thailand in Zurich. Dr. Markus A. Frey specializes in the areas of, Private Equity Transactions, Commercial Law, International Estate Planning, Trusts & Estates, Wills Execution and Family Office Services.

What we do

We are a boutique private equity company which invests and partners in the development of unique resorts.

We invest in real estate development: we develop projects designed in a sustainable way to Asia’s increasingly wealthy middle and upper class.

We create resort business in exceptional areas in a double prong approach by creating a sustainable resort business and also acquire property in its vicinity, which will profit from a long term capital increase due to the resort business.

We invest in businesses that we believe have limited downside risk.

We do project development, site selection, product creation, select hotel management companies, project management, construction management, interior design, landscaping, financial analysis, strategy.

How we do it

We are working together with globally branded management companies, best-in-class management teams in exceptional destinations.

Our private equity investment professionals work collaboratively with each resort management team to formulate and execute a comprehensive and ambitious business plan.

We follow the recommendations of the UN for sustainable tourism.

Within our team of professionals we embrace disciplines, such as operations, finance, development, accounting and law, however we focus on an operator directed approach to our investment decisions.

Our interests are closely aligned with those of our shareholders and our partners have invested their own capital, which cumulatively accounts for more than 40% of Germing Frey.

What we invest in

We invest almost exclusively in Thailand, and only in resort business or property with a high development potential for resort and private resort residences.

In 1998, started with the first international resort on the island of Ko Yao Noi, off Phuket, followed by the development of Six Senses Yao Noi, and the Soneva Kiri resort with its private resort residences on Ko Kood in the Gulf of Siam. It’s latest addition is the 9 Hornbills Tented Camp.